Google Analytics 4 (GA4) represents the largest and most significant change to the Google Analytics […] Read More

Come July 1, 2023, Google Analytics 4 (GA4) will supersede Universal Analytics (UA) as the […] Read More

The Ultimate Primer for the Google Analytics 4 Paradigm Shift This month, Google revealed that […] Read More

The cannabis industry has emerged as one of the fastest-growing American consumer product verticals in […] Read More

When we first forecasted connected TV advertising to explode in 2022, we were right. In […] Read More

Due to national security concerns, the United States Congress has decided to ban TikTok from […] Read More

No one enjoys massive waves of corporate layoffs. It removes skilled team members from adding […] Read More

According to a report from GroupM, global eCommerce will grow from 19% to 25% of […] Read More

During this year’s Web Summit in Portugal, advertising icon Martin Sorrell predicted that 2023 will […] Read More

On August 25, Google began implementing the Helpful Content Update, which is designed to prioritize […] Read More

As a digital marketing agency leader, you understand the importance of continuous growth to sustain […] Read More

Since Google AdWords launched in 2000, paid search (also known as pay-per-click or “PPC”) campaigns […] Read More

As Q4 approaches, has your agency prepared to close out the current year in preparation […] Read More

For more than a decade, over the top (OTT) television has transformed the way that […] Read More

Running programmatic campaigns for healthcare can require some creativity due to limitations related to HIPAA […] Read More