➔ MULTIPLE CITIES, KY
➔ The client’s goal was to increase the number of blood donations within a certain radius of their location.
➔ They were also looking to boost the overall web traffic to their website.
➔ The biggest challenge with this client was that they had limited experience working with programmatic advertising.
➔ Due to HIPAA Laws, it was also a challenge trying to target individuals who qualify to donate blood.
➔ We were able to work closely with this client to help them understand programmatic display advertising.
➔ By targeting local neighborhoods in the surrounding areas of the client, we drove over 1,350 geo conversions over a 10 month period.
➔ With the use of retargeting we were able to drive 498 site conversions, significantly increasing the traffic on their website and more specifically their “Find A Drive” page.
