➔ OMAHA, NE
➔ The client wanted to increase geo-conversions to their store utilizing Audience Targeting strategies.
➔ Being an independent garden center, this Nursery struggled to drive a consistent volume of foot traffic that was seen by garden centers in other big name corporate stores like Lowes, Home Depot, and Walmart.
➔ We set up geo-fences around a long list of local competitors and locations where the client felt like their target audience would frequent. From this strategy alone, we saw 809 geo conversions to their store.
➔ To help cast a wider net over users who were in market for home/garden supplies we utilized a targeted list of keywords that helped us reach people who are interested for products online. This keyword retargeting tactic generated a total of 206 clicks to the clients website.
➔ Finally, we implemented a Site Retargeting tactic to help keep the client top of mind among users who had been previously tracked on their website. This user group showed the highest levels of engagement generating 74 clicks and a .17% CTR!
