➔ BOWLING GREEN, KY
➔ The client’s overall goal was to drive website and foot traffic.
➔ This client is a seasonal business that sells outdoor power equipment so the time frame in which we ran the campaign was limited.
➔ They were also competing against national big-name brands.
➔ This campaign ran 50K impressions per month and drove 596 clicks and .15% CTR in the three months it was running. We optimized delivery to high-engaging keywords, as well as high-engaging Geo-Fences.
➔ To get the best results, we targeted other home improvement stores, while optimizing delivery towards fences that drove more conversions. People shopping at commercial stores like Lowes and Home Depot converted the most times, accounting for 124 Geo-Conversions.
