➔ BOWLING GREEN, KY
➔ This Pool Services client came to Conduit Digital looking to increase their social media presence.
➔ The ultimate goal of this campaign was to generate leads for in-ground pool installations.
➔ This client did not have the best or most visually pleasing static images.
➔ Conduit Digita’s Social Advertising team recommended videos or carousel of images/videos to better showcase the beautiful pools they install.
➔ We reached the client’s goals by generating 99 leads across Facebook & Instagram in 2 months.
➔ The team was able to reach this goal by audiences and call to actions on the advertisement.
➔ We tested serving the ads to the client’s target audience, their core audience on Facebook and Instagram, which are primarily women, age 30-60, with children, showing an interest in pools and swimming.
➔ We also tested serving ads to a geo-optimized audience to extend the reach of the campaign combined with the best performing CTA headline – Build Your Dream Pool.