➔ KILLEEN, TX
➔ This Home Decor client was in a high-volume location and featured an extensive showroom.
➔ The goals of this campaign were to increase foot traffic directly to their location.
➔ This client’s target area was highly saturated with Home Decor franchises.
➔ Because of this, the client was having trouble driving potential customers to their store over their competition.
➔ The Conduit Digital team turned the saturation of the target market with other furniture stores into a strength through the use of our geo-fencing tactic, which generated a total of 973 geo-conversions and drove a geo-lift of 112%.
➔ We were able to generate a pool of users who visited these locations and retarget them with ads promoting the various specials that our client was running throughout the year.
➔ Coupling this tactic with search retargeting we were able to cast a wide but targeted net over the local market to help drive higher foot traffic to their store and site.