➔ EAU CLAIRE, WI
➔ This client was facing tough competition in their market and were looking to increase their branding recognition.
➔ The ultimate goal of this campaign was to raise this dentist’s brand awareness and help them become the #1 dentist in their market.
➔ The first challenge of this campaign were infrequent creative swaps that began to grow stale.
➔ The client’s website did not offer a great user experience, so instead of focusing on website conversions, we focused on generating awareness on Facebook and Instagram.
➔ Over the lifetime of the campaign, this multi-product campaign reached the client’s goals of branding and awareness by reaching a large number of users month after month for continued awareness.
➔ We were able to create success by reaching close to 120k unique users in a 40 mile radius around their office to generate continued awareness of this dental client.
➔ In total we were able to attribute a 76% increase in reach during the first year and saw continued success with an additional 40% increase the following year.