Reach Buyers While They Plan the Purchase

Performance+ is Pinterest's AI powered campaign automation suite, comparable in spirit to Meta's Advantage+ and Google's Performance Max. It automates bidding, budget allocation, audience expansion, and creative variation generation across consideration, conversion, and catalog sales objectives. Pinterest reports that Performance+ campaigns typically require far fewer inputs to launch and often reduce cost per acquisition versus manual setups. Automation still needs supervision, though. Our team feeds it clean conversion signals through the Pinterest tag and API for Conversions, structures product groups deliberately, sets exclusions, and tests Performance+ against controlled manual campaigns. That way your clients get the efficiency of machine learning without ceding strategy, and you can explain in plain language why performance moved.

No, and assuming so leaves money on the table. Women still make up the majority of Pinterest users, but men and Gen Z are the platform's fastest growing segments, and Gen Z now represents roughly a quarter of monthly users. More importantly, Pinterest users skew toward planners with above average household income who arrive with purchase intent rather than passive scrolling behavior. For categories like home improvement, auto accessories, grilling, fitness, and menswear, male audiences on Pinterest are engaged and underpriced because so few advertisers target them. We evaluate each client's category demand with Pinterest Trends data before recommending the channel, so the decision is grounded in search volume, not stereotypes.

Conduit's paid social programs start at a $1,000 monthly media minimum per platform, and Pinterest is a genuinely efficient place to deploy it. CPMs on Pinterest frequently run below Meta and well below LinkedIn, so a modest budget buys meaningful reach among planners in your client's category. We typically recommend a 60 to 90 day initial commitment: the first weeks feed the Pinterest tag and Performance+ enough conversion data to exit learning, and seasonal planning campaigns need lead time to intercept demand before peak. Your agency sets the retail price to your client. We bill you the wholesale white label rate, and onboarding follows our live in five process, kickoff to launch in five business days.

Your agency owns the client relationship, and Conduit operates as your invisible back office. Our 100% U.S. based Pinterest specialists handle strategy, campaign builds, catalog and feed management, creative direction, optimization, and reporting, all delivered under your agency's brand. Reporting runs through our GPS, the Goal Performance System, which translates platform metrics into progress against the specific business goals set at kickoff, presented in dashboards carrying your logo. When your client asks why save rates jumped or CPA dropped, you will have a clear narrative ready. We join client calls as your team when helpful, and your client never sees the Conduit name unless you want them to.