Put Products in Front of Ready Buyers

Shopping has no keywords: Google decides which auctions a product enters by reading its feed. If a title says Model X-200 instead of Cordless Drill 20V Brushless, the product never appears for the queries shoppers actually type, and no bid can fix an auction you never entered. Titles, GTINs, product types, and attributes like color and size determine eligibility, relevance, and even CPC, since better-matched products win cheaper clicks. That is why our management starts with feed engineering: rewriting titles around query data, completing attributes, adding supplemental feed rules, and clearing disapprovals. Accounts routinely see meaningful impression growth from feed work alone, before a single bid changes.

Usually both, in a deliberate structure. Performance Max for retail reaches across Shopping, Search, YouTube, Display, and Gmail with feed-driven automation, and it typically wins on total conversion volume once it has clean conversion values and strong creative. Standard Shopping gives back what PMax hides: query visibility, manual negatives, and priority settings. A common Conduit build routes high-margin or strategic SKUs through standard campaigns where we control the query mix, while PMax handles the long tail and cross-surface prospecting. We also use campaign-level brand exclusions so PMax cannot claim cheap branded conversions that inflate its reported ROAS. The right split depends on catalog size, margins, and data volume.

Local inventory ads show shoppers searching nearby that a specific product is in stock at your client's physical store, with store hours, directions, and pickup options built into the experience. They require a local product feed and store inventory data connected to Merchant Center, which we set up and maintain. Any retailer with physical locations and real-time or daily inventory data is a candidate: furniture, auto parts, apparel, electronics, garden centers. The near-me and in-stock query universe is enormous and converts fast, because the shopper is often in a car deciding where to drive. For multi-location clients, LIAs are frequently the highest-ROAS line in the account.

Every dashboard, monthly report, and insight deck arrives with your agency's logo and no trace of Conduit, ready to present as your own work. Reporting follows our GPS framework, the Goal Performance System, so Shopping results are framed against the client's actual goal: revenue, ROAS, cost of sale, or new customer volume, not a spreadsheet of impressions. We break out performance by product category and campaign type, flag feed health issues and price competitiveness shifts, and include a plain-language narrative your account manager can deliver confidently. If a client meeting gets technical, our U.S. based specialists join under your banner and handle the hard questions live.