In today's fast-paced digital landscape, client transparency and effective communication are paramount to running a successful agency, especially in the white label marketing space. With the need for accurate data, performance monitoring and the urgency to answer questions or address potential client concerns, a comprehensive white label social media dashboard serves as a pivotal tool in achieving these campaign goals spanning across various products, such as paid or organic social media.
Here are a few reasons why we use dashboards at Conduit Digital for social media reporting and why we highly recommend using them yourself to streamline and strengthen your client relationships.
Real-Time Data Access:
Dashboards provide clients with real-time access to their marketing data. This transparency builds trust as clients can see the progress and results of their campaigns without having to wait for reports. They can check in any time and will not feel disconnected after office hours.
Having 24/7 access to this data also offers the ability to make informed decisions, which can enhance the effectiveness of marketing strategies as a result. Without the correct information, you are either optimizing blindly, or are making decisions based on old, outdated information that is no longer relevant.
Dashboards specifically allow for the continuous monitoring of key performance indicators (KPIs). Clients can track metrics like ROI, conversion rates, and engagement levels in just a few clicks without having to interact with the nuances of platforms they may be unfamiliar with.
Efficiency and Saving Time:
Dashboards automate the reporting process, reducing the need for manual data compilation and presentation. This saves time for both the agency and the client, though we do recommend diving into the data to craft a real story for your clients to see the bigger picture.
Similarly, you only have to build a dashboard once to reap the benefits. This also saves you time by creating a passive source of information without having to build something new every time reporting comes around.
Despite automated reporting, clients can also quickly get insights into their campaigns at a glance thanks to the help of charts, graphics and scorecards within the dashboard, without needing to sift through extensive reports if they need to save time.
Goal Alignment
Making sure everyone is on the same page is crucial to a campaign’s success. Going through the process of creating a dashboard and choosing the metrics to display can help both sides focus on the goals and KPIs that define success.
This goal alignment also creates a bridge between different departments or products on the campaign. Dashboards can integrate data from many sources, providing a holistic view of performance, and helping ensure that different teams are working towards compatible and mutually supportive goals.
Transparency
Alongside real-time data access, dashboards centralize important data, providing a single source of truth for the entire team. This ensures that everyone is looking at the same information and understands the current status and progress towards goals.
A transparent relationship, fostered by an accurate and accessible dashboard, shows the client that nothing is being hidden from them, even if results are not what they desire. This provides the opportunity to fix any potential campaign problems or roadblocks proactively, which is what the client would prefer, as opposed to issues being covered up.
While standard dashboards are a great holistic reference, they can be customized to a specific product you are utilizing - for example, social media management. Whether focusing on paid or organic, there are plethora of metrics at your disposal, allowing you to build the best dashboard that will provide elite white label social media reporting:
Engagement Metrics:
Dashboards can display organic engagement metrics such as likes, shares, comments, and retweets, providing a clear picture of how the audience is interacting with the content. This can be filtered overtime to see trends in the types of content posted, or filtered immediately for insights on posts that were just published.
For example, if a post containing visuals of real people generates more likes consistently than posts without people, your team can make the decision to create more content that drives likes.
Sentiment:
With the help of AI tools, a comprehensive dashboard can gauge the audience's emotional response to social media posts in the simplest of ways. From pulling in the comments into a word cloud, to a simple smiley or frowny face, your team can take a quick glance at the dashboard to know what kinds of emotions your latest post sparked.
For example, if comments on a post about your newest product show negative sentiment, your team is instantly flagged and can intervene/interact with customers to help resolve their issues and recover brand image.
Audience Data:
A good dashboard can incorporate data not only from a paid social sources, but also paid ads from other platforms as well. It can provide insights into the audience's demographics, such as age, gender, location, and interests. With the ability to compare and contrast results based on these demographics, next steps to tailor future content can be backed by data driven decisions.
For example, does the dashboard show that Men, aged 45-65 are most likely to convert on your social ads? You can now shift budget in that direction, or craft new creatives that tailor to that more specific demographic as opposed to a general version.
Pacing
While your paid social ads are live, sometimes unexpected occurrences interfere with delivery. For example, a failed payment method on an ad account can cause ads to pause. You can have automated budget pacing in your dashboard to immediately flag to your team when pacing is too low, or even too high.
As a white label agency, whether we are creating social content, running Facebook ads, or utilizing programmatic platforms, creating dashboards have been crucial in maintaining quality relationships in our own experiences at Conduit, and that is why we highly recommend you do the same.
