We Took a Stuck Campaign and Exploded It: 782% More Conversions, 63% Lower Costs

OTT advertising doesn't just move the needle. It breaks the whole damn meter.

Here's what most marketers do when Google Search hits a wall: they panic, tweak a few keywords, and hope something changes.

Here's what winners do: they find bigger opportunities.

A luxury shed company came to a Conduit Digital Partner Agency with flatlined growth. Their Google Search campaigns worked fine—just not fine enough. They needed scale, not incremental gains.

We brought in OTT advertising and crushed it:

• 782% more conversions

• 63% lower cost per conversion

• 41,000% explosion in shed builder engagement

This is what aggressive, smart expansion looks like.

The Situation: Maxed Out, Ready to Expand

They'd already won at Google Search. Targeting was dialed. Ad copy converted. Landing pages performed. The problem? They'd captured everyone already searching for luxury sheds. Time to find the people who didn't know they were in the market yet.

Search Was Saturated

Our luxury shed company had dominated their search space. But when you've already captured 90% of available search demand, where's your next 10x growth coming from? Not from bidding wars over the same keywords.

Costs Were Climbing

More competitors meant CPCs doubled, then tripled. Profit margins compressed. Fighting harder for the same prospects made zero sense when we could reach them first—before they ever hit Google.

The Real Opportunity Was Upstream

Luxury shed buyers don't impulse-shop. They research, dream, plan. Thousands of future customers existed who weren't searching yet but would be in 3-6 months. We saw the opportunity to own their entire journey from awareness to purchase.

Video Changes Everything

Text ads capture demand. Video ads create it. These sheds are photographed beautifully. The craftsmanship story resonated emotionally. We had killer creative assets gathering dust because we were stuck in text-only channels.

The Move: Go Big on OTT

We didn't test cautiously. We attacked aggressively. OTT advertising gave us everything we needed: big-screen video impact, captive audiences, cost efficiency, and the ability to reach people before competitors knew they existed.

We Bet Big

The budget increased 215%. Most of it went straight to OTT. This wasn't "let's try a little and see"—it was "let's dominate this channel now." We kept Search optimized to capture the demand we'd create, then flooded OTT to make that demand happen.

Killer Creative

Our videos positioned these sheds as investments, not purchases. We showcased the craftsmanship that justified premium pricing. We demonstrated customization that made prospects envision their perfect shed. We featured the virtual builder tool that let them play architect. Every second of video communicated value and quality.

Multi-Channel Assault

OTT created awareness and drove branded searches. We captured those searches immediately with optimized campaigns. Pixel tracking identified everyone who watched our videos. Then we hit them again with programmatic displays and social ads. By the time prospects were ready to buy, we'd been in their head for weeks.

The Results: Total Domination

We didn't just beat expectations. We obliterated them.

782% More Conversions

Seven. Hundred. Eighty. Two. Percent.

We unlocked audience segments that didn't exist in their previous strategy. These weren't just more conversions—this was market expansion at scale.

63% Lower Cost Per Conversion

The sweet irony: massive volume increase, massive cost decrease. OTT made the entire funnel more efficient. Prospects who saw our videos converted faster and at higher rates when they hit search or display. Every channel performed better because OTT warmed them up first.

Conversion Rate Tripled

Precision targeting plus emotional video content equals prospects who actually want what you're selling. We didn't just drive more traffic—we drove better traffic. The kind that converts.

41,000% Engagement Explosion

That virtual shed builder went from afterthought to conversion machine. OTT viewers flooded the site specifically to use it. They designed their dream sheds, got invested in the outcome, and turned themselves into high-intent leads we could close.

What Separates Winners from Everyone Else

OTT Captures Markets Before Competition Arrives. While competitors fight over search scraps, OTT lets you own prospects from day one. You're not buying clicks—you're building relationships before anyone else gets a shot.

Video Wins Emotional Decisions. High-ticket purchases happen in the heart, not the spreadsheet. Video storytelling creates desire that text ads never achieve. Period.

Integrated Campaigns Multiply Results. OTT didn't just add to performance—it multiplied everything else. Awareness drove search. Search drove conversions. The display reinforced both. The math isn't additive; it's exponential.

Interactive Tools Accelerate Closes. That 41,000% engagement surge wasn't luck. Give prospects control, let them customize and explore, and they sell themselves. Tools beat pitches every time.

Aggressive Moves Win Markets. We didn't tip-toe into OTT with 10% of the budget. We dominated it with aggressive allocation. Safe gets you safe results. Bold gets you 782% growth.

Stop Accepting Mediocre Results

Plateaus don't fix themselves. They require bold moves and killer execution.

At Conduit Digital, we don't do incremental. We are transformational. We've delivered 5x lead growth with 98% cost cuts. We've tripled conversion rates by adding one channel. This is what we do.

Time to Make Your Move

Here's what you get with Conduit Digital:

• Real analysis of where your biggest opportunities hide

• Strategic recommendations that actually work for your business

• Execution that treats your success like our own reputation depends on it (because it does)

• Transparent reporting showing exactly what's winning

• Relentless optimization until the numbers blow your mind

Stop waiting. Reach out to the Tims and let's talk about crushing your market. We're not here to make things 10% better. We're here to help you dominate.

Visit www.conduitdigital.us or get in touch now. Your competition isn't waiting. Why should you?

Conduit Digital is the premier white label digital marketing agency for agencies across North America. Jersey Shore-based, 100% U.S. team, 10+ years delivering wins. We know what works because we've done it hundreds of times.