How a National Pet Insurance Brand Achieved Record-Breaking Growth with Conduit Digital

In today’s competitive landscape, marketing agencies face growing pressure to deliver enterprise-level performance for their clients while maintaining efficiency and profitability. For one agency partner working with a national pet insurance brand, that challenge became an opportunity to prove what’s possible with the right white-label partner.

By collaborating with Conduit Digital, the agency achieved measurable performance gains, scaled ad spend nearly fourfold, and delivered record-breaking results without sacrificing cost efficiency or return on ad spend (ROAS).

This case study showcases how Conduit Digital empowers agencies to scale smarter, retain clients longer, and win more business with confidence through its industry-leading performance marketing solutions.

The Challenge: Scaling Without Sacrificing ROI

The national pet insurance brand was already an established leader in its industry, but growth had plateaued. Despite significant investment in paid media, cost-per-purchase (CPP) had become a major concern, often reaching as high as $840 per conversion under the previous management team.

The agency needed a partner that could help:

• Reduce CPP to a sustainable $300 target

• Scale media investment efficiently across multiple platforms

• Maintain visibility and control throughout rapid growth

The challenge was clear. The agency had to scale while improving efficiency, a balancing act that demands deep data expertise and precise campaign execution.

That is when the agency turned to Conduit Digital, a trusted white-label partner known for helping agencies scale high-value accounts through performance, transparency, and results-driven strategy.

The Conduit Digital Solution: Streamline. Upgrade. Scale.

At Conduit Digital, every partnership is built on a simple yet powerful framework: Streamline, Upgrade, Scale. This approach allows agencies to expand client performance seamlessly without adding operational strain or overhead.

As part of our white-label digital marketing ecosystem, this framework provides agencies with the systems, data, and expertise needed to manage enterprise-level clients confidently and profitably.

1. Streamline: Unifying Strategy and Reporting

Conduit began by bringing clarity and structure to campaign operations:

• Centralized Reporting: A unified performance dashboard gave the agency and client full transparency into results, spend, and optimizations.

• Defined KPAs and Goals: Clear Key Performance Actions (KPAs) tied every initiative to measurable outcomes.

• Automation and AI-Driven Optimization: Proprietary tools analyzed spend in real time to eliminate inefficiencies and prioritize high-performing channels.

The result was a streamlined workflow that removed bottlenecks, improved accountability, and provided real-time insights into campaign performance.

This level of integration is what makes Conduit’s agency partnerships stand out because collaboration becomes simple, measurable, and scalable.

2. Upgrade: Building a High-Performance Media Engine

With structure in place, Conduit’s media experts conducted a full baseline assessment of historical campaign performance. This deep analysis revealed optimization opportunities that would form the foundation of a more effective multichannel strategy.

The upgraded campaign structure included:

• Multichannel Media Strategy: Expanded the media mix to include Google Ads, Microsoft Ads, Meta platforms, TikTok, Snapchat, Pinterest, and Programmatic Display.

• Creative and Audience Testing: Tested multiple ad creatives and segmented audiences to pinpoint top performers.

• Real-Time Adjustments: Leveraged live data to proactively optimize bids, placements, and targeting parameters.

By integrating data-driven media management, Conduit ensured that every advertising dollar worked harder, increasing conversions while steadily reducing CPP.

3. Scale: Driving Growth with Control and Confidence

Once the campaign structure proved consistently efficient, Conduit and the agency implemented a strategic scaling plan.

• Budget Growth: Monthly ad spend increased from $250,000 to nearly $1,000,000 while maintaining strong ROAS.

• Cross-Platform Retargeting: Audience data was leveraged across multiple channels to reinforce engagement and drive conversions.

• Advanced Attribution: Conduit’s proprietary Market Opportunity Assessment and Strategic Recommendations framework ensured data-backed budget decisions.

By applying Conduit’s scalable omnichannel advertising model, the agency achieved exponential growth without losing control over cost efficiency or creative performance quality.

The Results: Data-Driven Growth at Scale

The results exceeded expectations and proved the power of Conduit’s partnership model:

• Purchases Tripled over the course of the year

• 28% Decrease in CPP, dropping from $291 to $210

• Monthly Ad Spend Quadrupled, reaching nearly $1M

• 24,000 Total Purchases driven

• $5M in Annual Ad Spend managed efficiently

What began as a goal to reach a $300 CPP evolved into a record-breaking year of growth, efficiency, and scalability, transforming both the client’s performance and the agency’s credibility.

Why Leading Agencies Choose Conduit Digital

This success story is not an exception. It is the standard for Conduit Digital partners.

Agencies choose Conduit because we make it possible to scale like an enterprise without becoming one. Our white-label performance marketing solutions combine elite media execution with total transparency, helping agencies deliver exceptional results for their clients faster and more profitably.

With Conduit, Agencies Can:

• Retain clients longer through measurable performance improvements and proactive strategy.

• Expand offerings across search, social, video, and programmatic without increasing internal headcount.

• Leverage advanced analytics and automation for smarter, more efficient spend.

• Access a full in-house digital team across 20+ channels without the burden of recruiting, training, or managing new staff.

At Conduit, we do more than run campaigns. We build sustainable, scalable systems that help agencies thrive. Learn more about our agency-first approach and discover what makes us the most trusted white-label partner in the industry.

Conclusion: Scale Smarter, Retain Longer, Win More

The national pet insurance brand’s growth story reflects what is possible when agencies have the right performance partner behind them.

By combining a data-driven strategy, transparent communication, and cross-channel expertise, Conduit Digital helped the agency achieve sustainable scale and elevate its client relationships to the next level.

If your agency is ready to increase client lifetime value, expand capabilities, and dominate your vertical, the next step is clear.

Book a Discovery Call Today!