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Let's face it, managing multiple vendors is like herding cats in a thunderstorm. It's chaotic, time-consuming, and can seriously dampen your agency's growth trajectory. Fragmented Communication: A Time-Sucking Nightmare Ever found yourself juggling Slack messages, emails, and endless Zoom calls with different vendors? It's a recipe for disaster. Fragmented communication breeds confusion, delays, and misaligned expectations. Imagine having to coordinate with three separate vendors for SEO, social media, and programmatic advertising. Each one has its own unique process, preferred communication tool, and point of contact. Disjointed Campaigns: A Recipe for Mediocrity When your campaigns aren't aligned, you're essentially shooting in the dark. With multiple vendors working in silos, your strategies can clash, efforts can overlap, and performance will suffer. Vendor Management: A Resource Drain Managing multiple vendors isn't just time-consuming; it's a resource hog. Your team is forced to spend valuable time chasing updates, coordinating meetings, and resolving issues. This drains their energy and prevents them from focusing on high-level strategy and client relationships. The Conduit Solution: Streamline and Scale By consolidating your vendors into a single white-label partner like Conduit, you can streamline your operations and reclaim your time. Here's how: Unified Communication: A dedicated point of contact ensures clear, consistent communication, eliminating confusion and accelerating decision-making. Cohesive Campaigns: A single provider aligns your campaigns under one cohesive strategy, optimizing performance and maximizing results. Reclaimed Resources: By offloading vendor management to a trusted partner, your team can focus on what they do best: driving growth and delivering exceptional client experiences. So, are you ready to break free from the vendor management hamster wheel? By choosing a white-label partner like Conduit, you can unlock your agency's full potential and achieve unprecedented growth. Next steps If you haven’t already, watch Conduit Currents: How Does Managing Multiple Vendors Take More Agency Time? at the top of this page for a detailed breakdown of how using multiple vendors can drain your agency’s time and resources. Already caught the video? Great! Why not check out our guide to future-proofing your agency? We run through why predictability can be your secret weapon.

We're thrilled to announce that for the third time in five years, our team has been named one of Adweek's Fastest Growing Agencies in the World. But there's a twist: we've achieved this remarkable feat without a single direct client. A Focus on Partnership While other agencies are scrambling to land the next big client, we've been laser-focused on nurturing and growing our incredible network of agency partners. This unique approach has allowed us to scale exponentially without the typical pitfalls of direct client relationships. From Television Roots to Agency Impact Our journey began as Traffic Builders, the in-house digital marketing agency for Gray Television. We quickly gained a reputation for delivering exceptional results and scaling operations efficiently. In 2019, we were recognized by Adweek for the first time. Since then, we've continued to soar to new heights, solidifying our position as a leading force in the digital marketing industry. The Conduit Advantage: A Recipe for Success So, what's our secret sauce? How have we managed to consistently outperform the competition while maintaining a 100% partner-focused approach? Proven Performance, Reduced Risk:  We've developed a sophisticated performance measurement system that sets clear expectations, delivers exceptional results, and minimizes client churn. By consistently exceeding client goals, we help our partners build long-lasting relationships and solidify their reputations as industry leaders. Unwavering Partner Commitment:  As a partner-centric organization, we're dedicated to your success. Our team of experts is always on hand to provide strategic guidance, technical support, and creative solutions. By focusing solely on our partners, we can allocate our resources efficiently and deliver maximum value. Sustainable Scaling for the Future: We believe that sustainable growth is the key to long-term success. That's why we've built a scalable system that can adapt to changing market conditions and evolving client needs. By investing in cutting-edge technology and fostering a culture of innovation, we empower our partners to achieve their growth objectives without sacrificing quality or efficiency. Join the Conduit Community If you're an agency owner looking to take your business to the next level, we invite you to partner with Conduit. Together, we can unlock your full potential and achieve extraordinary results. Ready to Scale New Heights? Schedule a discovery call today and let's discuss how we can help you achieve your growth goals. Next Steps If you haven’t already, watch Conduit Currents: Zero Direct Clients, Infinite Growth at the top of this page. Discover how we became Adweek’s #37 fastest-growing agency in the world by rebranding from Traffic Builders to Conduit Digital and empowering agencies to scale successfully. Already watched the video? Great! Take the next step by reading 10 Reasons Why Conduit Digital Is a Better White Label Agency for Scaling Your Agency . Check it out here and see why top agencies trust us to fuel their growth.

Traditional advertising methods are becoming increasingly obsolete, marketers are hungry for a more efficient, targeted, and measurable approach to reach their audience. Enter programmatic media, the digital advertising revolution that's taking the industry by storm. What Exactly is Programmatic Media? Think of programmatic media as an automated auction system for digital advertising. It leverages advanced algorithms and artificial intelligence to buy and sell ad inventory in real-time. This dynamic process allows advertisers to target specific audiences with pinpoint accuracy, maximizing the impact of their campaigns. Key Benefits of Programmatic Media 1. Client Performance Through Laser-Focused Targeting In the world of advertising, precision is king. Programmatic media empowers advertisers to target their ideal audience with surgical precision. By leveraging a wealth of data, including demographics, interests, and behaviors, marketers can deliver highly relevant ads to the right people at the right time. This laser-focused targeting not only boosts brand awareness but also drives conversions and increases ROI. 2. Expanding Your Audience Reach: A Top-Funnel to Bottom-Funnel Symphony One of the greatest strengths of programmatic media is its ability to reach a wider audience at the top of the funnel. By employing sophisticated targeting techniques, advertisers can capture the attention of potential customers who may not have previously been aware of their brand. This expanded reach sets the stage for nurturing these leads and guiding them through the customer journey, ultimately driving conversions at the bottom of the funnel. 3. Increased Margins for Agencies: A Win-Win for Everyone Programmatic media offers a range of opportunities for agencies to increase their margins and deliver exceptional value to their clients. By automating many aspects of the advertising process, agencies can streamline their operations, reduce costs, and allocate resources more efficiently. Additionally, programmatic platforms provide valuable insights and analytics, enabling agencies to optimize campaigns in real-time and demonstrate tangible results to their clients. Exciting trends in programmatic OTT (Over-the-Top) advertising has emerged as the most significant trend in programmatic advertising due to its ability to deliver targeted ads on the big screen.  As consumers increasingly shift their viewing habits from traditional TV to streaming platforms, OTT offers advertisers a prime opportunity to reach highly engaged audiences.   As well as being able to target audiences as precisely as other programmatic channels, OTT platforms provide detailed measurement and attribution data, allowing advertisers to track campaign performance and optimize their strategies in real-time.  With its ability to combine the scale of traditional TV with the precision of digital advertising, OTT is revolutionizing the way brands connect with consumers.   Unleashing the Power of Programmatic Media: A Call to Action If you're ready to take your digital advertising strategy to the next level, it's time to embrace the power of programmatic media. By leveraging this innovative technology, you can achieve unprecedented levels of targeting accuracy, audience reach, and campaign performance. Ready to embark on your programmatic journey? Contact us today to discuss how we can help you harness the power of this technology and drive your clients and your agency to new heights. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven't already, check out John Smithson's deep dive on all things programmatic from our latest episode of Expert Expertise . Already caught the video? Great! Learn how to future-proof your agency with predictable strategies by reading Future-Proofing Your Agency: How Predictability Is Your Secret Weapon. Read it here and gain insights to ensure consistent growth and stability.

Digital marketing can be a labyrinth of jargon and two common terms you will come across if you work with Conduit are "goals" and "KPAs” (Key Performance Actions). While they might sound similar, they play vastly different roles in your campaign strategy. Today, we're going to provide a clear, concise explanation of each. What's a Goal? Your North Star A goal is the ultimate destination. It's the ambitious, measurable target you set for your campaign. Imagine it as the summit of a mountain, a beacon guiding your every move. Here are some examples of goals: Increase revenue by 20% Generate 50 new qualified leads per month Boost brand awareness by 15% Goals are the "what" of your campaign. They provide direction and purpose, inspiring your team to strive for greatness. What's a KPA? Your Roadmap to Success KPAs, or Key Performance Actions, are the steps you take to reach your goal. They're the individual actions that, when combined, form a powerful strategy. Think of them as the individual steps you take to climb that mountain. Here are some examples of KPAs: Launch three new Google Ads campaigns this week Publish four SEO-optimized blog posts per month Send 10 follow-up emails to leads daily KPAs are the "how" of your campaign. They are the actionable tasks that drive your progress and keep you on track. The Key Difference: Vision vs. Execution The fundamental distinction between goals and KPAs lies in their focus: Goals: The big picture, the end result KPAs: The tactical steps to achieve that result Goals are about the destination, while KPAs are about the journey. A well-defined goal without a clear roadmap of KPAs is like a ship without a rudder, adrift in a sea of uncertainty. Why Does This Matter? Understanding the difference between goals and KPAs is crucial for several reasons: Clear Communication: When you can articulate your goals and KPAs clearly, you ensure everyone on your team is aligned. Effective Measurement: By tracking both goals and KPAs, you can measure your progress and identify areas for improvement. Data-Driven Decision Making: Using data to analyze your KPAs allows you to make informed decisions that drive results. What it means for you Goals and KPAs are two sides of the same coin. They work in tandem to propel your campaigns forward. By setting clear goals and breaking them down into actionable KPAs, you can achieve extraordinary results. So, the next time you're planning your next campaign, remember this: Goals are the destination, and KPAs are the journey. Master both, and you'll be well on your way to digital marketing success. Want to take your agency to the next level? Schedule a discovery call with Conduit Digital today and let's revolutionize your approach to performance. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven’t already, watch White Label Academy: What Are KPAs and What Are Goals? at the top of this page, where we break down how KPAs can supercharge your agency’s performance. Already watched the video? Fantastic! Take the next step by reading How to Align Expectations to Reduce Churn . Check it out here and learn how proper alignment can strengthen client relationships and retention.

In the fast-paced world of digital marketing, transparency isn't just a buzzword—it's a game-changer. As agency owners, we've all been there: fielding those dreaded "How's this performing?" questions. It's a drain on time and energy, and it can erode client trust. At Conduit Digital, we're committed to flipping that script. We believe that a transparent agency is a trustworthy agency. That's why we've made transparency our top priority. Transparency is Paramount We're not just talking about sharing data; we're talking about owning the data. Our proprietary holistic dashboard offers a crystal-clear view of your campaigns' performance. No more guesswork, no more ambiguity. With near real-time insights into your Goal-Oriented Performance System, you'll always know where your campaigns stand. Set Expectations, Exceed Expectations A successful partnership starts with clear expectations. We work closely with our clients to define specific goals, timelines, and KPIs. It's like a well-planned golf game—if you start off strong, you're more likely to finish below par. Our dashboard doesn't just track platform metrics; it focuses on the big picture. Are we on pace, behind pace, or ahead of pace? This level of clarity streamlines communication and gives you the confidence to scale your agency. The Power of Holistic Reporting The real magic happens when we bring it all together. Our Data Warehouse takes platform data and transforms it into a unified, actionable view. We've ditched the platform-specific jargon and adopted a consistent naming convention, making it easier to understand the entire marketing solution. The Conduit Digital Advantage By combining transparency, clear expectations, and holistic reporting, we're revolutionizing client relations. Our dashboard isn't just a tool; it's a strategic advantage that empowers you to: Build Stronger Client Relationships: Transparency fosters trust and loyalty. Improve Efficiency: Clear expectations and streamlined reporting save time and effort. Make Data-Driven Decisions: Our holistic dashboard provides the insights you need to optimize your campaigns. Ready to elevate your agency game? Schedule a Discovery Call today and discover the Conduit Digital difference. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven’t already, watch Conduit Currents: How to Improve Communication With a Holistic Dashboard at the top of this page for a detailed breakdown of how we help agencies communicate more effectively. Already caught the video? Awesome! Expand your knowledge by reading Why White Label Reporting Is So Important . Check it out here to learn how expert reporting can elevate your client relationships and retention rates.

If you’ve ever worked with anyone in SEO you’ll no doubt have heard the words “It depends” on a regular basis. This is because SEO isn't a one-size-fits-all solution. So it's time to break free from the cookie-cutter approach and embrace a more strategic, user-centric strategy. We sat down with Conduit’s SEO wizard Dr. Jay Mcleod to hear what his big three winning strategies are for SEO. winning-strategies-for-seo-ditch-the-cookie-cutter-approach 1. Optimize for Mobile Let's face it, the mobile revolution is over and the smartphones won. If your website isn't mobile-friendly, you're missing out on a massive chunk of potential customers. Google's mobile-first indexing means that your site's mobile performance is now a major ranking factor. So, how do you optimize for mobile? Responsive Design: Ensure your website adapts seamlessly to different screen sizes. Fast Loading Speeds: A slow-loading site is a death sentence for mobile users. Compress images, minimize HTTP requests, and leverage browser caching. User-Friendly Navigation: Make it easy for users to find what they're looking for, even on smaller screens. Mobile-Specific Content: Tailor your content to the mobile experience. Consider using shorter paragraphs, bullet points, and clear calls to action. 2. Ditch the Keyword Stuffing, Embrace the Pain Points Writing solely for keywords is a relic of the past. Google's algorithms are smarter than ever, and they can easily detect and penalize this tactic. Instead of focusing solely on keywords, shift your attention to addressing your clients' pain points and write for humans. How do you identify and address pain points? User Research: Conduct surveys, interviews, and analyze user behavior to understand their challenges and desires. Keyword Research with Intent: While writing for keywords alone isn’t good, keyword research is still a vital way of assessing how many people are looking for specific information. Create High-Quality Content: Develop informative, engaging, and valuable content that solves problems and answers questions. Optimize for Semantic Search: Use synonyms, related terms, and natural language to improve your content's relevance. 3. Content Size: Quality Over Quantity There's no magic number for the ideal content length and bigger isn’t always better. The focus should be on creating high-quality, informative content that provides value to your audience. So, how long should your content be? In-Depth Content: For complex topics, longer-form content can be beneficial. Concise Content: For simple topics, shorter, more concise content can be just as effective. Data-Driven Approach: Use analytics tools to track user engagement and optimize your content length accordingly. SEO: A Continuous Evolution SEO is an ongoing process, not a one-time event. To stay ahead of the curve, you need to adapt to the ever-changing landscape of search algorithms and user behavior. Here are some additional SEO tips to keep in mind: Build High-Quality Backlinks: Earn natural backlinks from reputable websites to boost your domain authority. Optimize Your Images: Compress images, use descriptive file names, and add alt text. Leverage Social Media: Promote your content on social media platforms to increase visibility and drive traffic. Track and Analyze Your Performance: Use Google Analytics and other tools to monitor your website's performance and make data-driven decisions. Don’t neglect Google Search Console: It doesn’t get talked about enough and is probably the most valuable tool any SEO can use. By adopting a more holistic approach to SEO, you can achieve sustainable, long-term results. Remember, SEO is a marathon, not a sprint and both the approach and results will be different for every client. After all, it depends. Next steps If you haven't already, check out Dr. Jay McCleod's insights and strategies from our latest episode of Expert Expertise and see how you can dominate your clients' search results. Already watched the video? Great! Dive into our blog post Why Do Agencies Need White Label SEO to understand how outsourcing SEO can supercharge your agency's efficiency and profitability.

Few things are more critical than aligning expectations with clients from the very beginning. Setting clear, measurable goals and ensuring transparent communication throughout a campaign can mean the difference between building long-term relationships and losing clients to unmet expectations. When expectations are properly aligned, clients feel confident, informed, and in control. Measuring campaign performance objectively further reinforces trust, showing clients exactly how their goals are being achieved. The real value? Reduced churn, stronger relationships, and a reputation for reliability that keeps your clients coming back. We dive deep into the concept of Goal-Oriented Performance, a revolutionary approach that shifts the focus from mere lead generation to actual revenue generation. Why Traditional Lead Gen Falls Short While lead volume is a crucial metric, it's not the be-all and end-all of digital marketing success. Here's why: Quality Over Quantity: A flood of low-quality leads can drain your sales team's resources without yielding significant results. The Sales Process Matters: A great lead is only as good as the sales process that follows it. Real-World Impact: Ultimately, your clients care about revenue, not just lead numbers. The Conduit Difference: A Data-Driven Approach Our Goal-Oriented Performance framework empowers you to: Set Meaningful Sales Goals: By analyzing your client's historical sales data, you can establish realistic and achievable revenue targets. Track Key Performance Activities (KPAs): Monitor vital digital actions like form fills, phone calls, and website traffic to gauge campaign effectiveness. Measure What Matters: Focus on metrics that directly impact your bottom line, such as lead-to-sale ratios, average deal size, and return on ad spend (ROAS). The Power of Real-Business Math By understanding your client's sales process and revenue goals, you can optimize your campaigns for maximum impact. Here's how: Lead-to-Sale Ratio: Determine how many leads are needed to close a single deal. Average Sale Value: Calculate the average dollar value of each sale. Return on Ad Spend (ROAS): Measure the revenue generated for every dollar spent on advertising. Why Goal-Oriented Performance is a Game-Changer Reduced Client Churn: By delivering tangible results, you build trust and strengthen client relationships. Improved Campaign Success: Data-driven insights enable you to make informed decisions and optimize your campaigns for better performance. Aligned Marketing and Sales: By focusing on sales goals, you bridge the gap between marketing and sales teams. What if You Don't Have Client Sales Data? Don't worry! We've got you covered. Our Goal-Oriented Sales Calculator can help you estimate baseline goals based on industry benchmarks. Additionally, we recommend closely monitoring your campaigns during the initial weeks to gather valuable sales data. Ready to Revolutionize Your Lead Gen? By embracing a Goal-Oriented Performance approach, you can transform your digital marketing efforts and achieve sustainable growth. Key Takeaways: Sales Data Trumps Lead Counts: Focus on metrics that directly impact revenue. KPAs Drive Results: Track key digital actions to measure campaign effectiveness. Growth Opportunities Abound: By aligning your efforts with real-business goals, you can unlock new opportunities for growth. Let's Elevate Your Digital Marketing Together! If you’re facing troubles with churn, Conduit Digital’s goal orientated approach may be able to help. Our approach delivers results directly tied to business priorities, meaning you retain happy clients. Schedule a discovery call with Conduit Digital today and let's work together to create data-driven campaigns that drive real results. Conduit Streamlines, Upgrades, and Scales your client portfolio to help reduce the risk of client churn so that you can become the best digital agency in your market in 45 days! Next steps If you haven't already, take a look at White Label Academy: How to Align Expectations and Reduce Churn video at the top of this page. It's your go-to guide for setting clear expectations that build trust and loyalty with your clients. Already watched the video? Great! Take your retention game further by reading 5 Client Retention Best Practices That Often Go Ignored and unlock even more tips to keep your clients coming back for more.

You've heard the promises, seen the slick presentations and you’ve probably been let down by a white label agency before. At Conduit Digital, we're not just another white-label agency, we're a revolution in white-label digital marketing. With over a decade of experience, our proven system isn't just a theory - we’re built to catapult your agency to the top of your market in just 45 days . We're not just building campaigns; we're building legacies. Rather than just another vendor, we are a strategic partner who will give you strategic recommendations on how to improve performance - not just increase spend.  Here are 10 reasons why we approach the white label relationship differently. Reason 1. We Reduce the Risk of Client Loss Bad performance and poor communication puts your clients at risk and churn is the nemesis of growth, leaving your agency running in place while it is trying to scale. Retention is all about trust and performance and our goal-orientated system sets expectations using real client business math to deliver tangible results and build that all important trust. Reason 2. A Goal Oriented Performance Syste m Marketing performance in today’s landscape measures front-end marketing results, which are limited and subjective. Lead volume alone does not determine campaign success or elite performance, as other factors– such as lead quality and the client’s sales processes- play crucial roles. Conduit’s secret sauce addresses these gaps by focusing on sales data rather than just lead counts, aligning our efforts with true client outcomes and ensuring sustainable, high-quality results. Reason 3. Real-Time Transparency No more black spots or lingering questions. Our Live Account Performance Panel gives you 24/7 access to holistic real-time insights across all your platforms, so you can see the magic happening. We're not just showing you the numbers; we're empowering you to own them. Reason 4. Specialists, Not Generalists We've ditched the one-size-fits-all approach. Our team is made up of highly specialized experts, each a master of their craft. Your work in each platform will be backed by a full-time expert instead of someone having to moonlight on multiple platforms. Specialization means deeper insights, better results, and a team that’s always on the pulse of what’s next. Reason 5. Dedicated Account Managers Every client gets their own dedicated account manager, always on hand to guide you through every step of the process and with a direct line to everyone working on your campaigns. They’re not just here to manage tasks— they’re here to understand your team, your client portfolio, your agency goals, and your unique needs. They work alongside you, acting as an extension of your agency because we know this isn’t a one-size-fits-all kind of deal. Reason 6. Custom Strategic Go To Market Strategies We don't just press play on campaigns; we provide a customized Launch Blueprint. Every campaign kicks off with a go-to marketing plan tailored specifically to your clients. This isn’t a copy-paste strategy. We outline everything from audience targeting to competitive analysis, showing you and your client exactly what to expect, how it’s designed, and why it will succeed. Reason 7. Seamless Transition Process Transitioning to a new partner can be a headache, but not with us. Our refined, streamlined process ensures a smooth and efficient transition. Starting with a Discovery Call we will get to know each other’s business and begin to work out if we are fit for each other . From there, our proven onboarding process removes any friction in transitioning campaigns to our team.  Think of us as your Agency Easy Button. Our streamlined process means smoother transitions, faster launches, and clients seeing value from day one. Reason 8. We're After Something Long-Term We're not just interested in quick wins. We're building long-lasting partnerships based on trust and mutual success. Our Agency Bridge Assessment helps you navigate the transition seamlessly and give you confidence in the financials, while a Custom Transition Proposal outlines what you can expect so there are no surprises. Reason 9. We Begin with The End in Mind We're not just looking at the present; we're focused on our joint future. We begin with the end in mind, always striving for mutual long-term growth and success. We’re always focused on long-term growth and success, making sure every campaign and action aligns with that goal. When we succeed together, everyone wins. Reason 10. Partnership is Key Trust is the foundation of any great partnership. We're committed to earning your trust every step of the way. At Conduit, we don’t just talk about partnership— we live it. Our teams are aligned with your agency’s vision, and we’re always here to support you as you grow. This is more than a vendor relationship; it’s a partnership designed for mutual success. Ready to take your agency to the next level? Schedule your Discovery Call today  and let's start building something extraordinary.

Dec 7, 2021 Connected TV advertising, also known as OTT advertising , is primed to dominate digital video campaigns in the upcoming new year. To maximize the performance potential of your video creatives, placing them on popular streaming services shouldn’t be overlooked. Today, we’re going to explore the benefits of connected TV and why you should consider adding this product to your marketing campaign strategy in 2022. First, let’s talk about why these platforms will continue to gain popularity in the near and long-term future. The Amount of Connected TV Advertising Inventory Continues to Grow In 2019, people began spending more time at home consuming content from their favorite connected TV streaming services. Taking notice, more media titans began taking their programming in-house as they released their own branded platforms. Major third-party streaming companies like Netflix were now competing against the likes of Disney+ and NBC’s Peacock. These platforms are not just repackaging nostalgic programs either. Original OTT-native content like Pluto TV’s 76 Days and Hulu’s The Handmaid’s Tale have won Primetime Emmys for their quality acting and storytelling, and Netflix beat out HBO for this year’s awards. Other services like Amazon’s Prime Video Cinema allow viewers to watch movies that may also be in theaters right now. The major draw for many of these connected TV apps? They offer free versions. In exchange for not paying a monthly subscription fee, the audience member agrees to watch advertisements throughout their viewing experience.  Over 50 Million Viewers Will Cut Cable by 2022 Over 55 million cable customers are expected to cut the cord with traditional cable by 2022. This translates to almost one-sixth of the entire United States population. Rather than pay a large cable bill for a broad range of channels, consumers are opting to pay multiple small subscription fees to OTT services to watch the programming they are actively interested in. Beyond eclectic, large-library streaming services, other direct channel apps also exist to serve audiences that have particular interests and preferences. Popular examples include HGTV and AMC’s applications. Connected TV Advertising Helps You Reach the People that No Longer Use Cable Unlike traditional cable advertising, connected TV campaigns allow you to harness both the power of digital targeting and the broad appeal of the television screen to reach desirable audiences. You can deliver your ads to specific households containing at least one viewer that shares the characteristics of an ideal customer. Does this mean that traditional cable has become obsolete? Not exactly. While connected TV advertising proves effective on its own, it can also function as the perfect extension to a legacy media campaign. Combining both allows your agency to reach viewers on both a macro and micro scale to ensure maximum reach potential. Key Features of a Connected TV Campaign: 📈 Reach Viewers at a High Point of Engagement Connected TV provides users with a wealth of on-demand content that appeals to their specific interests. Audiences are viewing these programs with a higher level of engagement, which also implies that they are paying closer attention to what is on the screen. 👀 Co-Viewing is the Standard for Streaming Programs  Instead of a Friday night run to Blockbuster, household viewing nights are happening on today’s OTT platforms. Many viewers that are streaming movies and series from these apps are not doing so by themselves. Instead, they are engaging in co-viewing with others, which means multiple sets of eyes on the same ad. 📺 Ads on the Biggest Screen in the House  OTT apps are often streamed on televisions. Through devices like smart TVs, casting accessories, and video game consoles, streaming one’s favorite content has never been more accessible. Ads shown in between programming segments will also be shown on these screens, increasing their visibility by sheer screen size alone. Target Audiences at Multiple Levels While running an OTT campaign, you can target users across a variety of dimensions, including but not limited to: Geographic location Platform-specific audiences Client website visits (retargeting) Online search behavior Demographic characteristics In-market/intent Time of day What to Look for in a White Label Connected TV/OTT Advertising Partner If your agency is considering running connected TV campaigns for your clients in the new year, you might be looking for a partner to help you deliver an enhanced level of performance. As you are looking for the right partner, here are some key factors to look out for: ⏰ Early Adopters Though OTT advertising has gained popularity steadily over recent years, it is still a relatively new advertising channel compared to ones like paid search, paid social, or display. By working with a team of early adopters, you can extend your in-house team with one that has managed OTT campaigns through their earliest inception to today’s ecosystem; remaining ahead of the curve on emerging trends and best practices. 💪 Expert Analyst Team  Why invest your client’s advertising budget in a provider that will then outsource or offshore your campaigns to a subcontractor? If you desire quality performance, make sure that your potential partner manages your campaigns in-house with a qualified team of expert programmatic analysts. 🤍 Custom App & Domain Whitelists Not all connected TV platforms are created equal. We’ve seen ones that are designed for people to stream while they’re asleep and others specifically for pets. When you’re reviewing your options, how do you know which apps are the best for your client’s budget? Look for a team that can offer you custom whitelists that can be tailored to your client’s campaign needs. This enables your ability to deploy ads across pre-vetted platforms and direct channel apps that are tested for quality and higher return on ad spend potential. 💰 Other Complementary Advertising Products  Connected TV is just one advertising product under the larger programmatic umbrella. Beyond complementing a traditional television campaign, it can also be used in conjunction with other digital tactics like display, YouTube, and audio advertising. The right partner should provide you with a full product suite to activate these opportunities as campaign needs evolve. 📊 Performance-Based Reporting  Reporting on campaign performance ensures that your agency can properly evaluate ROAS. With detailed reports in hand, you can prove that your team is delivering as well as identify opportunities to further optimize and refine your tactics. Enable Better Opportunities for Your Agency in 2022 with a White Label Connected TV Partner At Conduit, we strive to be the elite white label connected TV advertising partner for successful agencies around the globe. With a holistic digital product suite, an in-house team of expert analysts, and our own custom-developed OTT whitelists, we can provide you with the solution you need to say “yes” to better client opportunities. To learn more about how we can help your agency scale with connected TV advertising, Schedule a call with us today .

In today's digital age, a strong online presence is critical for any business. Search Engine Optimization helps in achieving that presence, ensuring your clients' websites rank high on   Search Engine Results Pages . Here's why neglecting SEO can be detrimental, and why white label SEO services  outsourcing is the answer you've been looking for. The Dangers of Neglecting SEO SEO isn't just about sprinkling random keywords throughout your website’s content. It's a strategic approach that involves understanding search engine algorithms and user behavior. Optimizing a website with the right keywords is like putting up a bright sign for potential customers. It increases your client's reach in search engines, leading them to the products and services they need.  Without proper SEO, your clients' websites could languish in the depths of organic search results, invisible to their target audience. This translates to missed opportunities. Imagine a situation where a potential client is actively seeking a specific legal service provided by your client. If your client's website doesn't rank well, that customer will likely find a competitor who has invested in SEO. This missed opportunity translates to lost revenue for your client. Furthermore, a poorly optimized website can create a frustrating user experience. Slow loading times, confusing navigation, and irrelevant content can all turn potential customers away. In today's fast-paced online world, users expect a seamless and user-friendly experience.  If your client's website doesn't deliver, they risk damaging their online reputation and losing valuable customers. Consider a contractor in desperate need of new clients. Their website might be full of technical jargon and lack clear calls to action. A potential customer frustrated by the confusing user experience might abandon the site altogether and contact a competitor with a more user-friendly website. The Power of White Label SEO Outsourcing Partnering with a white label SEO agency can be a game-changer for marketing agencies. Here's how: Access to Expertise:  Outsourcing enables you to leverage an established team of SEO experts without incurring overhead costs. This also allows you to delegate the technical SEO tasks, freeing up resources to concentrate on your agency's core strengths: developing effective campaign strategies and nurturing client relationships. Also, the specialists should stay on top of the latest   mobile SEO services  including mobile SEO trends and best practices to ensure your client's websites are user-friendly and visible on any device.  Flexibility:  Client needs can vary greatly. With white label SEO outsourcing, you can scale your SEO efforts up or down depending on the project requirements. This approach allows you to expand your service offerings to a larger clientele without constraints from resource limitations. Additionally, outsourcing allows you to get in touch with SEO experts well versed in the ever-evolving landscape of   AI-based search . Cost-Effectiveness:  Outsourcing to a qualified SEO agency can offer a better solution in the short term, providing access to specialized expertise. You only pay for the SEO services you need, allowing you to invest your resources in other areas of your agency, such as developing new content marketing tools or expanding your team's skillset. Additionally, a well-executed SEO strategy can deliver a significant   return on investment  (ROI). Increased Efficiency:  Building an in-house SEO team requires recruiting, training, and ongoing investment in SEO tools. This can be a significant drain on your agency's resources especially if you are just dipping your feet into offering SEO services.  Enhanced Client Service:  Offering SEO services through a white label partnership allows you to expand the value proposition you offer to clients. This comprehensive approach to digital marketing can significantly improve client satisfaction and loyalty. Imagine a marketing agency that excels at social media marketing but lacks in-house SEO expertise. By outsourcing SEO, they can offer their clients a complete digital marketing package, improving client satisfaction and retention rates with   white label SEO reports . The white label aspect adds another layer of benefit. When you outsource SEO, you can seamlessly integrate these services into your existing offerings and brand them under your agency name. This maintains client trust and ensures a consistent brand experience. Taking the Next Step Conduit Digital is a leading provider of white label SEO outsourcing solutions. We provide   integrated omni-channel performance services  aimed at assisting your clients in achieving high search engine rankings and increasing organic website traffic. Our team of SEO specialists possesses the expertise and experience to create and implement a tailored SEO strategy that aligns perfectly with your clients' individual goals. Schedule a free consultation today  to discuss how Conduit Digital's white label SEO outsourcing services can help your agency take its client service offerings to the next level.

Working with larger accounts involves so much more than scale. Expertise, experience, and infrastructure play crucial roles in navigating and managing Enterprise-level accounts.  Managing ad campaigns at this enterprise-level scale requires a whole different approach compared to handling businesses at the local level. The importance of these Key Accounts to the Agency cannot go understated and should be treated and prioritized as such.  Here are a few tips we’d like to share with you to help manage these large dollar accounts so that they not only thrive but grow! The Importance of Enterprise-Level Management Managing enterprise-level accounts involves high stakes and a thin margin for error. These key accounts require a precise, expert, and strategically foresighted approach.  The complexity of these accounts extends beyond the increased budget to include intensified scrutiny and expectations. Recognizing their critical importance is the first step in enhancing your management strategy. These are not just clients; they are pivotal partners whose success is directly tied to your agency’s reputation and growth. Elite Account Onboarding: Starting off strong This crucial phase sets the foundation for tailored strategy development and ongoing success: Thoroughly research everything about the client Conduct internal team orientations to brief your team on the client’s importance as a key account and outline their responsibilities. Understand what has and hasn't worked in the past to consistently deliver appreciated value. Ensure your most experienced team members manage these accounts, not someone new, due to the complexities involved. Leverage platform partners for planning help; these platforms provide vertical-specific data and performance metrics. Use every tool available to refine your strategy with data-driven precision. Elite Performance: Upgrading the Account and Setting Clear Success Metrics Set clear expectations with the client relative to the opportunity, not just the existing budget. Ensure alignment on performance measurements of success Ensure your GTM tracking is precise, focusing on meaningful transparent metrics rather than vanity metrics. This will help eliminate scope creep (continue reading for how to mitigate scope creep!). Implement quality control processes, such as having another set of eyes on campaign changes and setups, to prevent issues and optimize setup. Spend more time on the account, go beyond platform optimizations, and look into CRO (Conversion Rate Optimization) and creative messaging data. Most importantly, have fun and test! these accounts spend quickly and the amount of data you have at your disposal is awesome. With more resources at your disposal, the opportunity to test and optimize your campaigns is tremendous. Experiment with different strategies, leverage the abundance of data and continually refine your approach. This not only enhances performance but also provides deeper insights into what resonates with your audience. (Important Note: Just please make sure you are constantly communicating what you plan to test. Clients hate surprises and will appreciate that you're communicating proactively.) Speaking of communication... Elite Communication: Scaling Communication with High-Value Clients Clients with larger budgets expect and deserve superior service levels. Implement a communication strategy that includes: Regular updates, comprehensive account analyses, and strategic consultations to build trust and foster a collaborative relationship. Transparent tracking linked back to campaign goals to address scope creep and prevent irrelevant activities that waste billable hours. Create a particular and transparent Tiered system of support deliverables that provides effective and efficient communication of your performance output that you can manage profitably.   Case Study: A Model of Success Consider the story of Conduit Partner Agency, which escalated a client's budget from $65,000/month to $1 million per month in one year through elite strategic performance and communication. Conduit increased monthly purchases by 1,590% while reducing the Cost Per Purchase by 70%. Conduit armed our Agency Partner with performance-driven Account insights and analysis, deep dives backed by our real-time data, and Strategically aligned Account Calls leading to constant momentum and opportunity.  Conclusion Scaling ad spend management for enterprise-level clients is an art that blends strategic intelligence with operational excellence. This transition requires not just a tactical shift but also a growth-oriented mindset. Confidence builds with experience, supported by a foundation of comprehensive understanding, expert execution, and dynamic client engagement.  Don’t be afraid to reach out if you find that managing these “Whale” Clients are becoming too much of a challenge. Conduit’s superpowers are managing large multi-channel campaigns and have built up our confidence from experience. We also offer expert-managed services that you do not currently offer in-house, saving you the headache of crash-coursing new digital disciplines that you may not realistically have time to learn. By partnering with Conduit Digital, you’ll be able to free up more time and resources for other important tasks related to servicing the “Whale”. Plus, you can rest assured knowing that the client is in good hands! At Conduit Digital, we promise to reduce the risk o f streamlining, upgrading & scaling your clients so you can become the best digital agency in your market.  To discover how you can unlock the power of 20+ digital channels through one single partnership,   Schedule Your Free Discovery Call Today !

In today's fast-paced digital landscape, client transparency and effective communication are paramount to running a successful agency, especially in the white label marketing space. With the need for accurate data, performance monitoring and the urgency to answer questions or address potential client concerns, a comprehensive white label social media dashboard serves as a pivotal tool in achieving these campaign goals spanning across various products, such as paid or organic social media.  Here are a few reasons why we use dashboards at Conduit Digital for social media reporting and why we highly recommend using them yourself to streamline and strengthen your client relationships.  Real-Time Data Access: Dashboards provide clients with real-time access to their marketing data. This transparency builds trust as clients can see the progress and results of their campaigns without having to wait for reports. They can check in any time and will not feel disconnected after office hours. Having 24/7 access to this data also offers the ability to make informed decisions, which can enhance the effectiveness of marketing strategies as a result. Without the correct information, you are either optimizing blindly, or are making decisions based on old, outdated information that is no longer relevant.  Dashboards specifically allow for the continuous monitoring of key performance indicators (KPIs). Clients can track metrics like ROI, conversion rates, and engagement levels in just a few clicks without having to interact with the nuances of platforms they may be unfamiliar with.  Efficiency and Saving Time: Dashboards automate the reporting process, reducing the need for manual data compilation and presentation. This saves time for both the agency and the client, though we do recommend diving into the data to craft a real story for your clients to see the bigger picture. Similarly, you only have to build a dashboard once to reap the benefits. This also saves you time by creating a passive source of information without having to build something new every time reporting comes around. Despite automated reporting, clients can also quickly get insights into their campaigns at a glance thanks to the help of charts, graphics and scorecards within the dashboard, without needing to sift through extensive reports if they need to save time.  Goal Alignment Making sure everyone is on the same page is crucial to a campaign’s success. Going through the process of creating a dashboard and choosing the metrics to display can help both sides focus on the goals and KPIs that define success. This goal alignment also creates a bridge between different departments or products on the campaign. Dashboards can integrate data from many sources, providing a holistic view of performance, and helping ensure that different teams are working towards compatible and mutually supportive goals.  Transparency Alongside real-time data access, dashboards centralize important data, providing a single source of truth for the entire team. This ensures that everyone is looking at the same information and understands the current status and progress towards goals.  A transparent relationship, fostered by an accurate and accessible dashboard, shows the client that nothing is being hidden from them, even if results are not what they desire. This provides the opportunity to fix any potential campaign problems or roadblocks proactively, which is what the client would prefer, as opposed to issues being covered up.  While standard dashboards are a great holistic reference, they can be customized to a specific product you are utilizing - for example, social media management . Whether focusing on paid or organic, there are plethora of metrics at your disposal, allowing you to build the best dashboard that will provide elite white label social media reporting:  Engagement Metrics: Dashboards can display organic engagement metrics such as likes, shares, comments, and retweets, providing a clear picture of how the audience is interacting with the content. This can be filtered overtime to see trends in the types of content posted, or filtered immediately for insights on posts that were just published.  For example, if a post containing visuals of real people generates more likes consistently than posts without people, your team can make the decision to create more content that drives likes.  Sentiment: With the help of AI tools, a comprehensive dashboard can gauge the audience's emotional response to social media posts in the simplest of ways. From pulling in the comments into a word cloud, to a simple smiley or frowny face, your team can take a quick glance at the dashboard to know what kinds of emotions your latest post sparked. For example, if comments on a post about your newest product show negative sentiment, your team is instantly flagged and can intervene/interact with customers to help resolve their issues and recover brand image.  Audience Data: A good dashboard can incorporate data not only from a paid social sources, but also paid ads from other platforms as well. It can provide insights into the audience's demographics, such as age, gender, location, and interests. With the ability to compare and contrast results based on these demographics, next steps to tailor future content can be backed by data driven decisions. For example, does the dashboard show that Men, aged 45-65 are most likely to convert on your social ads? You can now shift budget in that direction, or craft new creatives that tailor to that more specific demographic as opposed to a general version. Pacing While your paid social ads are live, sometimes unexpected occurrences interfere with delivery. For example, a failed payment method on an ad account can cause ads to pause. You can have automated budget pacing in your dashboard to immediately flag to your team when pacing is too low, or even too high. As a white label agency, whether we are creating social content, running Facebook ads , or utilizing programmatic platforms, creating dashboards have been crucial in maintaining quality relationships in our own experiences at Conduit, and that is why we highly recommend you do the same.