FAQQuestions agencies actually ask. Answered directly.

An external team that runs the execution, optimization, and technical delivery of digital campaigns under your agency's brand. Your clients see your name; we do the behind-the-scenes work as an extension of your internal team. At Conduit that means more than a task queue: named specialists track Key Performance Actions daily, support your pitches, and operate as a strategic layer across every channel you sell.

Structure. The team is entirely US-based, staffed with channel specialists rather than generalists, and hands-on keyboard daily instead of set-and-forget. Reporting runs through GPS, which ties activity to ROI rather than vanity metrics. We have made the AdWeek Top 50 three times, the average partner term is 2.3 years, and 94% of partners renew after year one. Vendors complete tasks; we behave like a performance partner.

White label only since 2017. Our roots are in wholesale digital fulfillment for broadcast television groups, and Conduit operates as the agency-exclusive arm of that work: no retail division, no direct accounts, no competing offers. One business model, refined for over a decade, which is why the contracts, reporting, and communication all assume an agency sitting between us and the end client.

No. We carry zero direct accounts and take none, and non-solicitation protection is written into the agreement rather than left as a verbal assurance. Our business only grows when your retainers renew, so soliciting a partner client would be self-defeating as well as prohibited. You own the relationship, the contract, and the brand your client sees.

You do. We work inside your agency's or your client's ad accounts rather than making you work in ours, so campaign history, audiences, and performance data accrue where they belong. If the partnership ever ends, every account and its history stays with you. White labels that force you into their platforms make leaving expensive; we think the work you pay for is yours.

Fully. Dashboards and reports carry your logo and your URLs, with client-facing access if you want it, and we can produce simplified versions matched to a client's level of sophistication. Beyond the dashboard, every account gets an end-of-month narrative from the analysts who actually worked it: goal attainment, current status, and next steps, written so you can forward it under your brand.

Yes, and we encourage it. Many partners have been with us for years and are glad to take a call from a prospective agency. Reference conversations are also the fastest way to pressure-test what we claim about communication, reporting, and performance, so ask for them early in your evaluation rather than at the end.

No long-term lock-in. We start with a short initial agreement and a straightforward cancellation notice. The one exception is SEO/AEO/GEO, which runs on three-month quarterly commitments because the deliverables are planned and billed by quarter. We want agencies to stay for performance and partnership, and the retention numbers suggest the approach works: the average partner term is 2.3 years, and 94% of partners renew after year one.

A single agency-to-agency fee of $845 per month, flat regardless of how many client accounts you run through us. It covers a dedicated Account Manager embedded with your team, the Agency Hub with collateral for every channel we execute, a monthly partnership call, two Strategic Recommendations per month for new business, Market Opportunity Assessments, and success story libraries you can use for sales credibility.

Wholesale and transparent: you pay for actual spend, impressions, or deliverables. Paid media carries a market-competitive management fee on spend, programmatic runs on a flat all-inclusive CPM, and SEO is sold as flat-rate packages with defined deliverables. The pricing is built so your agency can set retail rates that fund strong performance for the client and a reasonable margin for you. The full rate card is published on our pricing page, PDF included.

Yes, one small one-time fee: $259 whenever a new channel is added to an account we manage for the first time, and $199 for each new campaign launched on an existing account, on any channel. SEO/AEO/GEO carries the same $259 launch fee per account. It covers the campaign build and the tracking configuration completed before any spend moves. Beyond that, the $845 Connection Retainer, the $14.95 per-account Performance Dashboard, and wholesale campaign pricing are the whole cost structure: no percentage surprises and no platform markups buried in the invoice.

Our partner profile is an agency with a minimum of $35,000 in monthly platform spend across its clients. We also hold a modest per-platform monthly minimum on individual accounts, so every campaign has the data and time it needs to meet our performance and reporting standards. When a new partner brings a few smaller legacy accounts, we do our best to accommodate them.

Very. When a client cancels with your agency, we pause or cancel that client's agreement with us; you are never paying for fulfillment on an account that left. Creative, budget, or campaign changes run through a quick change order so everything stays documented, and then we pivot fast. Agency life moves quickly, and the billing model is built to move with it.

Paid search on Google and Microsoft. Paid social across Meta, LinkedIn, TikTok, Snapchat, and Pinterest. Programmatic display and video, OTT and CTV, and YouTube. Streaming audio and podcast ads. SEO across technical, on-page, off-page, and Google Business Profile, plus AEO and GEO for AI-generated answers. Everything is managed in-house by US-based channel specialists, not generalists, under one partnership.

Over more than a decade we have executed for nearly every vertical, from global consumer brands to single-location local businesses, across both B2C and B2B. The deepest benches are home services such as HVAC, plumbing, and roofing; education; healthcare from hospital systems to local practices; legal from regional firms to local ones; and automotive. If your client's vertical is unusual, we will tell you plainly what we have and have not run.

Most partners supply their own creative, and that works well. If you would rather hand it off, provide brand assets and direction and we will build white label ad copy and creative variations for your campaigns. We are a performance team rather than a branding agency, and we say so plainly, but partners also get access to a creative library for campaign assets.

Entirely US-based. Nothing is offshored for partner agencies. The hybrid team works from Toms River, New Jersey, roughly halfway between New York and Philadelphia, and spends most of the week onsite together, which keeps the specialists on your accounts collaborating in the same room instead of relaying context across time zones.

Yes. Every partner agency is assigned a dedicated US-based Agency Account Manager who learns your team, your clients, and your workflow. They do more than relay messages: they coordinate the channel specialists working your accounts and proactively surface opportunities and risks, so you always know where performance stands without chasing updates.

We work Eastern time with core support through the business day, and service levels are contractual, written into the master service agreement rather than implied. The standard is simple: a request in by noon is answered by close of business, and a request in by close of business is answered by noon the next business day.

We centralize partner communication in a dedicated Teamwork workspace built for your agency and included at no additional cost, so collaboration stays searchable and easy to reference; you can even reply straight from your inbox. We do not log into your internal project management platforms, and we do not ask you to change your stack. Slack handles quick escalations, Google Meet handles face-to-face, and the Agency Hub covers administrative questions.

Comprehensive reporting through the Conduit Performance Dashboard, plus an end-of-month narrative from every analyst who was hands-on keyboard for the account: goal attainment, current status, and next steps. The focus is ROI. We report against Key Performance Actions rather than vanity metrics, the dashboard goes as deep into the data as any CMO wants to go, and enterprise accounts get deeper reporting still.

Rarely. The partner profile is an established agency managing $35K+ per month in total client spend across paid platforms and outsourced SEO, because agencies at that level have the account volume and consistency our model is built around. If you are approaching that level, or have a clear path to it, we are glad to talk and assess fit rather than turn the conversation away.

Growth-minded agencies that manage multi-channel media for local, regional, or national clients, value transparency and clear communication, and want an elite fulfillment team without building a large in-house department. The partnership works best when you treat us as a strategic performance partner rather than a task vendor, and when you already have a stable client base that needs a scalable fulfillment engine behind it.

Yes, and we recommend it. Most partners begin with a handful of accounts to validate the model before migrating more, supported by our structured Streamline, Upgrade and Scale onboarding. We would not move our entire portfolio to a new partner on day one, so we do not ask you to either. Single-account starts are reserved for larger engagements we scope individually.

Once the master service agreement is signed, your Agency Onboarding Welcome Call happens within days, your agency gets integrated into our systems, and client onboarding begins immediately. From there the Streamline, Upgrade and Scale ramp carries the first months of the partnership, so your team feels supported and confident before you scale the account volume you run through us.

Live in five is the standard. Paid channels move through a five-day launch sprint once we have the insertion order, account access, and assets, and launches often move faster when everything arrives complete. Speed never outranks accuracy; the goal is getting your client to market with complete confidence in campaign readiness. SEO runs on its own timeline, and we say so up front.

Yes, at several tiers. A Digital Snapshot gives a broad read on a prospect's current digital footprint. A Market Opportunity Assessment sizes how far a channel can scale before diminishing returns set in. Strategic Recommendations deliver a complete digital strategy from our management team. And for significant RFPs we provide real support, joining the presentation itself when it makes sense.

Yes. Performance audits and account reviews are part of sales and partnership support, and each one is tailored to your goals, the client's vertical, and the current campaign structure. They work as pre-sales ammunition on prospects and as a diagnostic on accounts you already hold. A good audit does more than grade performance; it surfaces the opportunity.