Capture declared demand.
Capture high-intent demand across search engines, commerce environments, and local discovery platforms.
White-label digital marketing services
One partner. Every stage of purchase. 20+ Digital Products & Services.
Conduit gives agencies a full suite of specialist execution to create demand, influence the decision, and capture intent. Because the right formula for ROI varies by business, strategy should never be limited by the services an agency happens to staff.
- Agency-exclusive
- 100% U.S.-based
- White-labeled
- GPS-powered
CREATEOOHOTT / CTVDisplayVideo + Audio
INFLUENCEPaid SocialYouTubeEmailAEO + GEO
CAPTUREGoogle + MicrosoftShoppingSEOYelp
Goal Performance SystemOne operating baseline beneath every capability: Goal Setting, Tracking, Optimization, Reporting.
The credentials behind the work
Google PartnerSearch and Display certified
Meta Business PartnerAdvantage+ and CAPIMicrosoft Advertising PartnerSearch and Audience
Fastest Growing 3x#2 in the World, 2020White Label OnlyOne model, since 2017
US-Based PodsNo offshore handoff
Google PartnerSearch and Display certified
Meta Business PartnerAdvantage+ and CAPIMicrosoft Advertising PartnerSearch and Audience
Fastest Growing 3x#2 in the World, 2020White Label OnlyOne model, since 2017
US-Based PodsNo offshore handoff
Explore services by discipline
A full suite gives every client a better formula for ROI.
Conduit gives agencies 20+ white-label capabilities across four execution disciplines. The job is not to sell a favorite channel. The job is to select the right combination of tactics for the business problem, then use GPS to keep the mix accountable to ROI.
InfluenceCapture
Reach, influence, and convert.
Reach, engage, influence, and convert audiences across the social environments where attention and culture increasingly live.
Build reach across screens, sound, and place.
Build reach, memory, consideration, and response across screens, streaming environments, audio, display, lifecycle media, and the physical world.
Be found. Be the answer. Be recommended.
Coordinate organic visibility across traditional search, answer engines, and generative AI experiences.
Create demand.
Build reach, memory, and future demand before intent becomes visible.
Why this works →Influence the decision.
Build relevance, confidence, trust, proof, and preference while buyers evaluate.
Why this works →Capture the intent.
Convert active demand when buyers search, compare, call, book, request, or purchase.
Why this works →Tactic Impact Matrix: how each service shapes client campaigns.
Paid Search
| Service | Primary job | Supporting role | How it compounds | Best fit |
|---|---|---|---|---|
| Google Search | Capture | Influence | Harvests the demand created upstream. Harvests declared demand after upstream media has created familiarity and preference. Branded demand and stronger recognition can improve click and conversion behavior. | Lead generation, local services, high-intent categories, ecommerce. |
| Microsoft Search | Capture | Influence | Widens conversion coverage. Extends high-intent search coverage and pairs naturally with B2B and professional audiences reached through LinkedIn and broader Microsoft environments. | B2B, professional services, mature search programs. |
| Yelp Ads | Capture | Influence | Captures local decision intent. Captures local category research close to action while reviews and profile credibility reinforce the preference built by search, social, and local awareness. | Local services, restaurants, home services, appointment-driven businesses. |
Paid Social
| Service | Primary job | Supporting role | How it compounds | Best fit |
|---|---|---|---|---|
| Meta | Influence | Create + Capture | The retargeting engine. Recaptures exposed audiences, builds consideration, and can convert directly. It works especially well as the retargeting and lookalike layer around broader reach and search demand. | B2C lead generation, promotions, retargeting, ecommerce. |
| Influence | Create + Capture | Runs in lockstep with Meta. Turns visual storytelling and social proof into preference, then hands warmer audiences to search, commerce, email, and retargeting. | Lifestyle, retail, food, beauty, travel, visual brands. | |
| TikTok | Create | Influence + Capture | A discovery flywheel. Creates discovery and cultural relevance, then feeds winning creative and engaged audiences into Meta, video, display, and search capture. | Creative-first brands, younger audiences, discovery-led categories. |
| Influence | Capture | The B2B layer. Adds professional context, credibility, and account-level precision before search, email, CRM, and sales motions convert demand. | B2B, professional services, recruiting, high-value considered purchases. | |
| Influence | Create + Capture | Captures planning intent. Meets buyers while they are planning and comparing, then moves saved ideas and product interest toward Meta retargeting, search, and shopping. | Home, retail, weddings, DIY, seasonal planning. | |
| Snapchat | Create | Influence | Extends youth reach. Extends younger-audience reach and creates pools that can be reinforced through TikTok, Instagram, display, and conversion channels. | Youth-focused brands, events, apps, local entertainment. |
| Influence | Create + Capture | Doubles as a GEO power source. Builds credibility inside high-intent communities and creates source material that can strengthen AEO and GEO visibility while paid media reaches niche audiences. | Tech, gaming, SaaS, enthusiast categories, complex research journeys. |
Programmatic
| Service | Primary job | Supporting role | How it compounds | Best fit |
|---|---|---|---|---|
| Programmatic Display | Create | Influence + Capture | The connective tissue. Acts as connective tissue across the plan by building reach, reinforcing frequency, and retargeting audiences created by video, search, social, and site behavior. | Always-on awareness, retargeting, geo-targeted reach. |
| OTT | Create | Influence | Anchors the journey. Delivers premium video content over the internet across streaming apps and devices, building high-attention exposure that can feed display, social, search, and sequential video activity. | Brands that need premium streaming reach across internet-delivered video environments. |
| YouTube | Influence | Create + Capture | The bridge. Bridges broad video exposure and active research by educating, demonstrating, and building confidence before search and commerce channels close the action. | Products requiring explanation, demonstration, proof, or comparison. |
| Pre-Roll | Create | Influence | Extends the OTT story. Extends sight, sound, and motion across desktop and mobile, then supplies warm viewer pools for display, social, YouTube, and search capture. | Visual stories, demos, awareness with efficient video reach. |
| Spotify / Digital Audio | Create | Influence | Screen-free frequency. Adds screen-free frequency to video and display plans, increasing total reach and reinforcing messages that can later appear in branded search and direct traffic. | Commuter, local, lifestyle, and incremental-reach strategies. |
| OOH | Create | Influence | Makes the brand physically present. Builds physical-world fame and local mental availability, then lets paid search, social, and local discovery capture the demand that appears later. | Local and regional brands, geographic saturation, launch campaigns. |
| Email Marketing | Influence | Capture | Converts what every channel generates. Nurtures leads generated by paid and organic channels, recovers abandoned demand, and sends high-value audience signals back into search, social, and programmatic platforms. | Lead nurture, ecommerce lifecycle, promotions, CRM activation. |
Search Everywhere
| Service | Primary job | Supporting role | How it compounds | Best fit |
|---|---|---|---|---|
| SEO | Capture | Influence + Create | The compounding foundation. Earns durable visibility for existing demand while stronger content, authority, and branded search create a compounding organic asset that supports paid performance. | Long-term discoverability, local search, category authority. |
| AEO | Influence | Capture | The answer layer. Positions the brand as a useful answer when buyers ask direct questions, strengthening trust and making the next search, visit, or conversion more likely. | Question-led research, complex services, answer-engine visibility. |
| GEO | Influence | Capture + Create | The recommendation layer. Builds the signals and source authority that increase the probability of being cited or recommended in generative experiences, reinforcing preference before a traditional click occurs. | Brands competing for AI recommendation, citations, and emerging discovery behavior. |
Goal Performance System
GPS is the supporting system behind the work.
Conduit Digital's Goal Performance System provides the accountability layer behind the full service mix, helping agencies connect CREATE, INFLUENCE, and CAPTURE to measurable business outcomes.
Supporting the strategy.
Measuring the outcome.
