Glossary

The white label marketing dictionary.

85 terms, defined in plain language for the agency people who have to explain them to a client.

White Label

The partnership model itself: reselling, margins, non-solicitation.

Search / SEO

How rankings actually work, from crawl budget to E-E-A-T.

AEO / GEO

Getting cited by answer engines and AI results.

Paid Media

The vocabulary of buying attention: CPC to CTV.

Analytics

Tracking, attribution, and what a number really means.

Agency Operations

Running the agency side: retainers, scope, churn.

White Label

10 terms

Fulfillment Partner Markup vs Margin Non-Solicitation Agreement Private Label Marketing Referral vs Reseller SEO Reseller White Glove Service White Label Marketing White Label Reseller Wholesale Pricing

AEO / GEO

10 terms

AI Overviews Answer Box Answer Engine Optimization (AEO)ChatGPT Ranking Entity SEO Generative Engine Optimization (GEO)Knowledge Graph LLM SEO Structured Data Zero-Click Search

Paid Media

16 terms

CPA CPC CPM CTV Advertising Click-Through Rate (CTR)Conversion Rate Demand-Side Platform (DSP)Geofencing Lookalike Audience Negative Keywords OTT Advertising PPC Programmatic Advertising Quality Score ROAS Retargeting

Analytics

11 terms

Call Tracking Conversion Tracking Conversions API (CAPI)GA4 Google Tag Manager (GTM)Incrementality KPI vs KPA Meta Pixel Multi-Touch Attribution Offline Conversion UTM Parameter

Agency Operations

8 terms

Account Manager Capacity Planning Client Churn Customer Lifetime Value (LTV)Monthly Recurring Revenue (MRR)Retainer Scope of Work Service Level Agreement (SLA)

What Agency Partners Say.

Google reviews from agency partners

I've had the pleasure of working with Conduit for nearly four years now and I can't say enough great things about them. Their expertise and client service are unmatched, and they're constantly releasing invaluable tools and resources that make agency owners lives easier.

James Vetrano2626 Consulting

Working with Conduit feels like adding a stacked bench to your starting lineup. They make it easy to trust your clients are in good hands while you focus on the big picture. They’ve been growing and evolving ever since and never stop looking for ways to win. Highly recommend.

Megan MillerHarbor Collective

My company has been working with Conduit Digital for well over a year now. I can truly say that their partnership continues to amaze me. If you are looking for the best of the best white label agency, you won't find anybody better.

Brad SipesADS

As an Account Manager, I am grateful to have all my questions thoroughly answered so that I can also provide peace of mind to my clients. I look forward to every single call because the Conduit team is just that good and fun to work with. I'm looking forward to many years of partnership and growth!

Gabriela KrawczykLittle Jack Marketing

Conduit is quite simply the best marketing partner our agency has had. They are attentive, communicative, helpful, and above all, they get results! Highly recommend them to any agency looking for a great partner!

Tom McFaddenJacob Tyler

The Conduit Team is extremely professional and knowledgeable, going the extra mile to ensure clients are taken care of while maintaining a positive and growth-oriented mentality during collaboration. Great team!

Katy ThomasBloom