White Label PPC for Dental
Last updated September 2026
White label PPC for dental clients means Conduit runs paid search split into urgent and high-value procedure campaigns for practices and dental groups, inside Google's healthcare policy, with the tracked call or appointment request as the conversion, under your agency's brand and reported by procedure and location.
Dental paid search serves two patients who could not be more different. One has a broken tooth on a Sunday and will call the first practice that answers. The other has been researching implants for a month and wants a consultation with a practice that answered the cost question. The same account has to serve both, and most do not: they run one campaign, one landing page, and one target, and report a blended cost per lead that hides the fact that the emergency calls are cheap and the implant consultations are the ones that pay for the program.
01
Why dental paid search has to be split by intent
An emergency campaign needs call extensions, hours, a landing page that says "call now" and a phone that is answered; its value per call is modest and its volume is steady. A high-value procedure campaign needs a consultation page with cost, financing, and the dentist's credentials; its cost per click is high and its value per appointment is in the thousands. Run together, the emergency volume drags the bidding toward the cheap calls and starves the procedure searches. Split, each gets its own target, its own page, and its own line in the report.
02
What the rules require
- 01
Google's healthcare and medicines policy governs the landing pages and how the practice presents itself.
- 02
Specialty claims in ad copy are regulated by state dental boards; a general dentist does not advertise as an orthodontist, and "painless" and "guaranteed" are challenged.
- 03
Branded aligner terms carry the manufacturer's guidelines for how the name and logo appear.
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Remarketing audiences come from site behavior and consented data, never from the patient management system, which keeps the account inside HIPAA.
03
What we build for a dental practice
- 01
An emergency campaign on the urgent searches with call-only and call-extension ads, hours, and an emergency page with a tracked number.
- 02
High-value procedure campaigns per procedure
implants, cosmetic dentistry and veneers, clear aligners, smile makeovers, each with a consultation landing page that answers cost, financing, and credentials.
- 03
Branded defense on the practice's and dentists' names.
- 04
Location-level structure for groups, so each office bids in its own market and reports on its own line.
- 05
Negative keyword discipline that keeps the practice out of the procedures it does not offer, insurance-only searches it cannot serve, and the research searches that belong to content.
- 06
Call tracking on every campaign, because dental converts by phone.
04
Where paid search is not the right call
A practice whose phone goes to voicemail during business hours will pay for calls it never answers; the front desk process comes first. A practice with a weak review profile will lose the click at the shortlist; the profile comes first. And a practice with no procedure landing pages should not send the most expensive clicks in local healthcare to its homepage. The fit call covers the sequence.
Takeaway
A practice whose phone goes to voicemail during business hours will pay for calls it never answers; the front desk process comes first.
See how this runs under your brand
Twenty minutes with the pod that runs it. Bring one client and we will tell you if it is a fit.
05
How it runs on GPS
The Goal Performance System sets separate targets for the emergency and procedure campaigns from the practice's case values and call-to-appointment rate before the first bid. Conversions are tracked through Google Tag Manager, GA4, call tracking, and Conversion Clarity, so a call or an appointment request is attributed to its campaign, procedure, and location. The monthly report shows appointments by procedure and location, cost per appointment against each target, and the search terms that produced them, in your agency's brand.
06
Common mistakes agencies make
One campaign and one target for emergency and implant searches.
No call tracking.
Sending procedure clicks to the homepage.
Bidding on insurance searches the practice cannot serve.
Specialty claims in ad copy.
Reporting a blended cost per lead that hides the procedure economics.
07
What the first 90 days look like
- 01
Month one
appointment math and targets by campaign type, account structure by intent, procedure, and location, landing pages built, tracking verified.
- 02
Month two
launch the emergency and procedure campaigns and the branded defense.
- 03
Month three
first full report in your brand, cost per appointment by procedure and location, budget reallocated toward what converts.
Key terms
