SEO
Primary promise: Be FoundRank for explicit organic demand.
Primary purchase job: Capture Intent
Typical surfaces: Organic results, maps, local packs, category and informational pages
Core work: Technical health, architecture, content, authority, local relevance
GPS signals: Qualified organic traffic, rankings, leads, calls, revenue
AEO
Primary promise: Be the AnswerWin direct-answer visibility.
Primary purchase job: Influence Choice
Typical surfaces: Featured answers, voice-style answers, question interfaces, structured responses
Core work: Answer structure, schema, entity clarity, concise evidence, question coverage
GPS signals: Answer visibility, assisted visits, engaged sessions, qualified actions
GEO
Primary promise: Be RecommendedEarn citation and shortlist presence.
Primary purchase job: Influence Choice
Typical surfaces: Generative search experiences, AI assistants, synthesized comparisons and recommendations
Core work: Entity authority, source consistency, citations, third-party corroboration, retrievable expertise
GPS signals: Citation presence, recommendation share, branded demand, assisted conversions