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Building a True Value-Driven Agency

Part one with Paul Roetzer, founder of PR 20/20 and author of The Marketing Agency Blueprint, on building a value-driven agency: one built around the value it creates rather than the hours it bills.

January 14, 2022

Agency Talk, Season 1, Episode 7, part 1

The guest

Paul Roetzer

Founder and CEO, PR 20/20 and the Marketing AI Institute

Founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of the Marketing Artificial Intelligence Institute and Marketing Score.

“Pursuing purpose is the greatest driver”

Hosted by Tim Burke and Marcus Murphy.

This is season 1, episode 7, part 1 of Agency Talk, released January 2022. Watch the full conversation above, or on the Agency Talk playlist on YouTube.

About Agency Talk

Agency Talk ran from October 2021 to October 2022: three seasons of conversations with agency owners, operators and advisors about scaling profitably, hosted by Tim Burke and Marcus Murphy. Every episode is on the Agency Talk hub.

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What Agency Partners Say.

Google reviews from agency partners

I've had the pleasure of working with Conduit for nearly four years now and I can't say enough great things about them. Their expertise and client service are unmatched, and they're constantly releasing invaluable tools and resources that make agency owners lives easier.

James Vetrano2626 Consulting

Working with Conduit feels like adding a stacked bench to your starting lineup. They make it easy to trust your clients are in good hands while you focus on the big picture. They’ve been growing and evolving ever since and never stop looking for ways to win. Highly recommend.

Megan MillerHarbor Collective

My company has been working with Conduit Digital for well over a year now. I can truly say that their partnership continues to amaze me. If you are looking for the best of the best white label agency, you won't find anybody better.

Brad SipesADS

As an Account Manager, I am grateful to have all my questions thoroughly answered so that I can also provide peace of mind to my clients. I look forward to every single call because the Conduit team is just that good and fun to work with. I'm looking forward to many years of partnership and growth!

Gabriela KrawczykLittle Jack Marketing

Conduit is quite simply the best marketing partner our agency has had. They are attentive, communicative, helpful, and above all, they get results! Highly recommend them to any agency looking for a great partner!

Tom McFaddenJacob Tyler

The Conduit Team is extremely professional and knowledgeable, going the extra mile to ensure clients are taken care of while maintaining a positive and growth-oriented mentality during collaboration. Great team!

Katy ThomasBloom