Conduit Digital

Agency Talk

Should You Have a Niche?

Social Lite founder Scott Cunningham, whose agency serves Shopify merchants exclusively, on the agency niche question: what specializing costs, and what it earns.

May 17, 2022
Play
Agency Talk, Season 2, Episode 9

The guest

Scott Cunningham

Founder and CEO, Social Lite

Founder and CEO of Social Lite, a Shopify Partner agency helping merchants scale revenue through Facebook Ads, Google Ads, email marketing and CRO.

“Get hung up on making the case study”

Hosted by Tim Burke and Marcus Murphy.

This is season 2, episode 9 of Agency Talk, released May 2022. Watch the full conversation above, or on the Agency Talk playlist on YouTube.

About Agency Talk

Agency Talk ran from October 2021 to October 2022: three seasons of conversations with agency owners, operators and advisors about scaling profitably, hosted by Tim Burke and Marcus Murphy. Every episode is on the Agency Talk hub.

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