Why Conduit
Services
The full suite
Every channel.One partner.Your brand.
20+ Digital Products & Services across search, social, programmatic, and data, run by US-based specialist pods.
Browse all services See pricing
Create Demand
TikTok Ads
Snapchat Ads
Display
OTT
Pre-Roll
Spotify & Audio
Digital OOH
Influence Choice
Facebook Ads
Instagram Ads
LinkedIn Ads
Pinterest Ads
Reddit Ads
YouTube Ads
Email Marketing
AEO
GEO
Capture Intent
Google Ads
Microsoft Ads
Yelp Ads
SEO
Approach
Case Studies
Pricing
Resources
The library
Everything we know,written down.
90 playbooks
85 glossary terms
106 insights
15 comparisons
18 industries
Start in the library
Learn
Articles, video blogs, and definitions
Insights Library
Agency Talk Podcast
Glossary
FAQ
Playbooks
How we run a channel for a vertical
All 90 Playbooks
SEO for Home Services
Facebook Ads for Healthcare
OTT for Restaurants
Decide
Proof, comparisons, and pricing
Case Studies
All Comparisons
White Label vs In-House
Pricing
Industries
Your client's vertical, mapped out
All Industries
Cannabis
Home Services
Healthcare
Legal

What Is an Agency Lighthouse and Why You Need One

BlitzMetrics CEO Dennis Yu on the agency lighthouse idea: a visible, repeatable proof point that draws the right clients to an agency instead of the agency chasing them.

May 3, 2022

Agency Talk, Season 2, Episode 7

The guest

Dennis Yu

CEO, BlitzMetrics

CEO of BlitzMetrics, a seven-figure digital marketing company that partners with educational institutions to train young adults in marketing. Over 730 presentations across 17 countries and 5 continents.

blitzmetrics.com

Hosted by Tim Burke and Marcus Murphy.

This is season 2, episode 7 of Agency Talk, released May 2022. Watch the full conversation above, or on the Agency Talk playlist on YouTube.

About Agency Talk

Agency Talk ran from October 2021 to October 2022: three seasons of conversations with agency owners, operators and advisors about scaling profitably, hosted by Tim Burke and Marcus Murphy. Every episode is on the Agency Talk hub.

Keep reading

More from the Insights desk

Channel Deep Dives

The Agency Guide to AEO and GEO: Answer Engine Optimization Explained

How AEO and GEO work, how ChatGPT, AI Overviews, and Perplexity select sources, and how agencies should pitch, run, and measure answer engine visibility.

White Label Playbooks

White Label Digital Marketing: The Complete Guide for Agencies

How white label digital marketing works, which services agencies typically outsource, how to vet a partner, and how AEO is changing vendor selection in 2026.

Two professionals planning software architecture at a whiteboard

Channel Deep Dives

Structuring Content So Answer Engines Cite It

Answer engines quote passages, not pages. Here is the page structure that makes a passage quotable, and how to tell whether it is working.

What Agency Partners Say.

Google reviews from agency partners

I've had the pleasure of working with Conduit for nearly four years now and I can't say enough great things about them. Their expertise and client service are unmatched, and they're constantly releasing invaluable tools and resources that make agency owners lives easier.

James Vetrano2626 Consulting

Working with Conduit feels like adding a stacked bench to your starting lineup. They make it easy to trust your clients are in good hands while you focus on the big picture. They’ve been growing and evolving ever since and never stop looking for ways to win. Highly recommend.

Megan MillerHarbor Collective

My company has been working with Conduit Digital for well over a year now. I can truly say that their partnership continues to amaze me. If you are looking for the best of the best white label agency, you won't find anybody better.

Brad SipesADS

As an Account Manager, I am grateful to have all my questions thoroughly answered so that I can also provide peace of mind to my clients. I look forward to every single call because the Conduit team is just that good and fun to work with. I'm looking forward to many years of partnership and growth!

Gabriela KrawczykLittle Jack Marketing

Conduit is quite simply the best marketing partner our agency has had. They are attentive, communicative, helpful, and above all, they get results! Highly recommend them to any agency looking for a great partner!

Tom McFaddenJacob Tyler

The Conduit Team is extremely professional and knowledgeable, going the extra mile to ensure clients are taken care of while maintaining a positive and growth-oriented mentality during collaboration. Great team!

Katy ThomasBloom