White Label PPC for Cosmetic & Plastic Surgery
Last updated September 2026
White label PPC for cosmetic and plastic surgery clients means Conduit runs paid search on high-intent procedure and local terms for aesthetic practices, inside Google's healthcare and personalized advertising policies, with the consultation request or tracked call as the conversion, under your agency's brand and reported by procedure.
Paid search is the fastest way to fill an aesthetic practice's consultation calendar and the fastest way to lose the ad account. The searches are high-intent and expensive: "breast augmentation surgeon [City]" and "rhinoplasty [City]" are among the priciest clicks in local healthcare, and the landing page has to convert them inside Google's healthcare policy. The account also has to live without the remarketing that every other category leans on, because Google's personalized advertising policy restricts it for sensitive interests. The white label PPC program is built for those constraints from day one.
01
Why aesthetic paid search is a policy problem before a bidding problem
Google's healthcare and medicines policy governs what the landing page can say and how the practice presents itself. The personalized advertising policy blocks remarketing and interest targeting on sensitive categories, which in practice means no standard remarketing on a cosmetic surgery account. Prescription products in the ad copy, Botox and fillers, carry the FDA's promotion rules and the manufacturers' brand guidelines. And any testimonial on the landing page follows the FTC's endorsement guides. An account built without those rules on file runs until the policy review, then stops.
02
What we build for an aesthetic practice
- 01
Campaigns per procedure on the high-intent local terms
"plastic surgeon," "cosmetic surgery," "rhinoplasty," "breast augmentation surgeon," "liposuction," "tummy tuck," "facelift," "mommy makeover," with the city attached.
- 02
Branded defense on the practice's and the surgeon's names, which competitors bid on.
- 03
Non-surgical campaigns for Botox, fillers, and the repeat-visit treatments, written to the manufacturer guidelines.
- 04
Landing pages per procedure that answer candidacy, cost range, recovery, and the surgeon's credentials, and convert on a consultation request or a tracked call.
- 05
A reach plan that replaces remarketing
search intent, contextual placement, first-party email, and paid social inside Meta's own standards, so the patient who researched and left can still be reached.
- 06
Negative keyword discipline that keeps the practice out of the searches for procedures it does not perform and the research searches that should go to content.
03
Where paid search is not the right call
A practice with no procedure landing pages and a homepage as the destination will buy the most expensive clicks in local healthcare and report nothing. A practice with a weak review profile will lose the click at the shortlist. And a practice that wants to run before-and-after creative in paid social should be told what Meta allows before the budget is set. The fit call covers the sequence.
See how this runs under your brand
Twenty minutes with the pod that runs it. Bring one client and we will tell you if it is a fit.
04
How it runs on GPS
The Goal Performance System sets the target cost per consultation by procedure from the practice's close rate and case values before the first bid. Conversions are tracked through Google Tag Manager, GA4, call tracking, and Conversion Clarity, so a consultation request or a call is attributed to its campaign and procedure. The monthly report shows consultations by procedure, cost per consultation against target, and the surgical and non-surgical split, in your agency's brand.
05
Common mistakes agencies make
Standard remarketing on a cosmetic surgery account.
Sending procedure clicks to the homepage.
Bidding on research terms that should go to content.
Retail-style Botox pricing in the ad copy.
Leaving the surgeon's name undefended.
Reporting clicks to a surgeon who counts consultations.
06
What the first 90 days look like
- 01
Month one
consultation math and targets by procedure, policy review, account structure, landing pages built, tracking verified.
- 02
Month two
launch on procedure, local, and branded terms, with the non-surgical campaigns written to the manufacturer guidelines.
- 03
Month three
first full report in your brand, cost per consultation by procedure, budget reallocated toward the procedures that convert.
Key terms
